Terms of Service
Effective Date: October 5, 2026
These Terms of Service (“Terms”) govern your use of the Athly AI platform (“Athly AI,” “the Platform,” “we,” “us,” or “our”), an AI-powered web application that helps student-athletes connect with college coaches through personalized outreach, video highlights, and recruiting tools. By accessing or using the Platform, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Platform.
1. Eligibility
You must be at least 16 years old to use Athly AI. If you are between 16 and 18 years of age, you must have the consent and supervision of a parent or legal guardian who agrees to these Terms on your behalf. We do not knowingly collect information from anyone under 16.
2. Description of Service
Athly AI provides a comprehensive college sports recruiting platform. Our services include, but are not limited to:
Coach Database & Discovery
Access to thousands of college coaching staff contacts compiled from public university athletic department sources across NCAA D1, D2, D3, NAIA, and NJCAA.
Personalized Email Generation
Outreach emails built from your profile, in several tone and style versions, which you review and approve before sending.
Email Integration
Athletes send outreach from their own connected Gmail or Outlook account; coaches send from their @coach.athlyai.com address.
Video Tagging & Highlight Reels
Tools to tag, clip, and compile highlight moments from your athletic videos.
Athlete Profile & Discovery Hub
Public-facing profiles visible to college coaches for recruitment discovery.
AI Assistant
Conversational AI for recruiting advice, profile suggestions, and email recommendations.
Email Tracking & Analytics
Metrics on email delivery, opens, clicks, and coach engagement.
Educational Resources
Guides on NCAA eligibility, scholarships, recruiting timelines, and divisions.
3. User Accounts
3.1 Registration
To access the Platform, you must create an account with accurate, current, and complete information. You agree to update your information promptly if it changes.
3.2 Account Security
You are responsible for safeguarding your account credentials and for all activities under your account. Notify us immediately at hello@athlyai.com if you suspect unauthorized access.
3.3 Account Types
Athly AI supports two account types: Athlete accounts (for student-athletes seeking recruitment) and Coach accounts (for college coaches discovering athletes). Each account type has different features.
4. AI-Powered Features & Transparency
Athly AI uses artificial intelligence to power several core features. We believe in full transparency about how AI is used:
- Email Generation: AI models generate personalized email drafts based on your athletic profile, academic data, and coach-specific research. You always review, edit, and approve emails before they are sent.
- Coach Research: AI performs real-time web research to personalize outreach with relevant information about coaches, programs, and schools.
- Profile Suggestions: AI analyzes your profile to suggest improvements, recommend coaches, and optimize your recruiting strategy.
- Video Analysis: AI assists in generating highlight reels from your tagged video clips.
EU AI Act labeling. AI-generated content (emails, profile suggestions, assistant responses) is produced by third-party large language models, currently Kimi (Moonshot AI), Google Gemini, and Groq (Llama). Recruiting emails are built from templates and your profile data; where an AI feature drafts text (for example a follow-up drafted by Jarvis), you review and approve it before anything is sent.
5. Email Integration
Athletes send outreach emails from their own Gmail or Outlook account, which they connect in Settings. A connected mailbox is required to send outreach; the rest of the Platform works without one. Coaches send from an address on our own subdomain using Resend (resend.com), and may optionally connect a mailbox that the Coach Portal reads.
- Athletes send from their own connected Gmail or Outlook address. Coach replies are routed back to the athlete's AthlyAI inbox through a reply address on
athlete.athlyai.com - Coaches send from:
slug@coach.athlyai.com - You authorize us to send emails on your behalf using content you explicitly create, edit, or approve within the Platform.
- Gmail / Outlook sending. When you connect one, we request send-only scopes (Google
gmail.send; MicrosoftMail.Send) and store the resulting OAuth refresh token encrypted at rest. Those scopes do not permit reading, searching, modifying, or deleting mail, and we do none of those things. Disconnecting in Settings deletes the stored token. - Coach Portal Inbox (coaches only). Coaches may optionally connect a mailbox via IMAP using an app password. This connection is read-only and we do read the INBOX in order to surface incoming athlete enquiries; fetched messages are stored and analysed by our AI providers for classification and summarisation. The app password is encrypted at rest (AES-256-GCM). We never send from a connected mailbox and never modify or delete its contents. By connecting a mailbox you confirm you are entitled to have it processed this way. See the Privacy Policy §1.6d.
- Apart from the optional connections above, we do not access, store, scan, or analyze your personal email inbox.
6. Video Content & Tagging
The Platform allows you to import videos (via YouTube URL) and create tagged highlights and clips. By using these features:
- You represent that you own or have the right to use the video content you import.
- We store your videos in Supabase Storage and render highlight reels using AWS Lambda. Video data is used solely to provide the service.
- Highlight reels generated from your clips may be shown on your public athlete profile if you enable profile visibility. Note separately that uploaded media files themselves are held in public storage buckets and remain reachable by direct URL regardless of that setting — see Privacy Policy §8.
7. User Content & Ownership
You retain full ownership of all content you create or upload to the Platform, including profiles, videos, photos, emails, and messages. By submitting content, you grant us a limited, non-exclusive, worldwide license to use, display, store, and transmit your content solely as necessary to provide and improve the Platform.
You represent and warrant that:
- You own or have the right to share all content you submit
- Your content is accurate, truthful, and not misleading
- Your content does not violate any applicable laws or third-party rights
- Your athletic stats, academic records, and achievements are genuine
8. Acceptable Use
You agree not to:
- Use the Platform for any unlawful purpose
- Send spam or deceptive communications to coaches
- Harass, abuse, threaten, or impersonate others
- Submit false athletic or academic information
- Attempt unauthorized access to our systems
- Use bots or scrapers to collect data
- Interfere with or disrupt the Platform
- Reverse-engineer or extract source code
- Resell or redistribute without written consent
- Upload malware, viruses, or harmful code
9. Coach Database & Contact Information
Our database of college coaches is compiled from publicly available institutional sources (university athletic-department directories) and provided solely for legitimate college recruiting outreach. When using coach data within the Platform, you agree:
- To use coach contact information only for genuine recruiting communications
- Not to scrape, bulk-export, or systematically harvest coach data from the Platform
- Not to share or resell coach contact information with or to third parties
- To comply with all applicable anti-spam and electronic communication laws
Purchasing the Coach Database. Separately, you may buy downloadable coach contact lists (one-time snapshot or subscription) through our Coach Database product. Those purchases are licensed under our Data Licence and delivered with a Stripe invoice. The anti-export restriction above governs Platform use and does not prevent you from downloading and using data you have licensed — but the Data Licence still prohibits resale, redistribution, and misuse, and requires you to honour coach opt-outs and data-protection law. See also our Refund & Withdrawal Policy.
10. Agency accounts
Seats, and what happens past them
An agency account is priced by seats. One seat is one athlete you keep active on your roster at a time. Drafts do not consume a seat. Past your seat count a new athlete is still saved — as a draft, with nothing lost — but cannot be worked on until a seat frees up. On the Free plan seats are counted for life: archiving an athlete does not give the seat back. On paid plans archiving does. Current seat counts and prices are on the Plan and seats page, and the price shown there before you buy is the one charged.
Who is responsible for the athletes’ data
For the athletes you add, you are the data controller and we are your processor. That relationship is governed by our Data Processing Agreement, which forms part of these Terms and wins over them wherever the two differ on personal data. The coach directory is the exception: that one is ours, and we are the controller of it.
Consent, and what the platform will not do without it
You are responsible for having the right to represent every athlete on your roster, and for the truth of what you enter about them. Where an athlete is a minor you are responsible for obtaining and holding the consent of a parent or guardian before sharing their data with coaches. The platform does not block a send or hide an athlete page for lack of recorded consent: by contacting a coach on an athlete’s behalf you represent that you hold it. That part is yours.
Sending on your own behalf
Outreach goes out from your own connected mailbox or your own verified domain, never from a shared address of ours, so the reputation earned or spent is yours. Your provider’s own sending limits apply and we enforce them before each send rather than letting your mailbox be throttled. We queue and pace sends; we do not guarantee that any message is delivered, opened or answered, and delivery is ultimately the receiving server’s decision.
Every message carries a working one-click unsubscribe, and a coach who opts out or whose address bounces is excluded from further contact across the whole platform. You must not disable, remove or work around that, and you must comply with the email marketing laws that apply to you and to the recipient.
Coach contacts
Coach contacts are licensed for your own recruiting, for the athletes on your own roster. You may not resell, publish, or redistribute them, scrape or bulk-export the directory, or use it to build a competing dataset. Access is per agency: your staff accounts are for people who work for you, not credentials to share.
Suspension and termination
We may suspend an agency account for non-payment, or immediately where sending from it puts other users at risk — sustained bounces, complaints, or contacting coaches who have opted out. Where it is not urgent we will tell you what is wrong and give you a chance to fix it first. On termination, export your athletes from the product and then tell us whether you want the rest returned or deleted; §11 of the DPA says exactly how that works, including the fact that it runs on your request rather than on a timer.
11. Purchases, Subscriptions & Payments
10.1 Plans & Pricing
Athly AI offers athletes two plans, Pro and Elite, with different features and usage limits. Each plan is a one-time purchase that gives lifetime access: it is not a subscription, it does not renew and you are not charged again. Pro owners can upgrade to Elite by paying the difference. Plans are charged in Euros (EUR) or US Dollars (USD) depending on your country; the Coach Database products are charged in US Dollars (USD). Prices may be subject to applicable taxes. The current price is shown in the sign-up flow at athlyai.com/join before you pay.
10.2 Billing & Invoices
A plan is paid once, in advance, at checkout. Coach Database subscriptions are billed in advance on a recurring basis and automatically renew unless canceled. All payments are processed securely through Stripe. We do not store your full credit card information. An invoice is issued for each purchase via Stripe and can be downloaded from your confirmation page or receipt email. At Coach Database checkout you can enter a business VAT number so the invoice is issued as a valid B2B invoice.
10.3 Cancellation & Refunds
A plan is a one-time purchase, so there is nothing to cancel. You may cancel a Coach Database subscription at any time from your account settings or the Stripe billing portal; cancellation takes effect at the end of your current billing period. Fees already paid are non-refundable except as required by applicable law and as set out in our Refund & Withdrawal Policy.
10.4 Before You Buy a Plan
Creating an account is free: before buying a plan you can see your recruiting plan, the schools that match you and your first drafted email. Sending emails to coaches requires a Pro or Elite plan. Accounts opened under the former Free plan, before it closed to new accounts on 4 October 2026, keep the coach emails that plan included (10 for the lifetime of the account, plus any bonus emails already granted), less the emails already sent.
10.5 Usage Limits
Each plan includes a limit on how many emails you may send to coaches per calendar day (UTC): up to 40 on Pro and up to 400 on Elite. An unused allowance does not carry over. Separate delivery limits apply to every account on every plan to protect email deliverability; they are not part of any plan and are not a reason to upgrade.
10.6 Right of Withdrawal (EU consumers)
If you are a consumer in the EU/EEA, you have a 14-day right of withdrawal under Directive 2011/83/EU.
For digital content and services supplied or activated immediately — the Pro and Elite plans and the Coach Database — you are asked at checkout to tick a box expressly requesting immediate access and acknowledging that you lose the right of withdrawal once performance begins (Art. 59(1)(o)). We record that consent with a timestamp against your order, and the acknowledgement is repeated on the payment page before you pay. If you do not tick the box, checkout does not proceed and you keep the full 14-day right.
Full details, the statutory conformity guarantee, and the model withdrawal form are in our Refund & Withdrawal Policy. This does not affect your mandatory statutory rights.
10.7 Coach Database Purchases
The Coach Database is sold as a one-time snapshot (a copy delivered instantly, kept forever, not updated) or a subscription (re-downloadable current data while active). Prices are shown per product; an invoice is issued via Stripe. Your use of purchased data is governed by the Data Licence (no resale or redistribution; honour coach opt-outs and data-protection/anti-spam law). Refund and withdrawal terms for these purchases are in the Refund & Withdrawal Policy.
12. No Guarantee of Results
Athly AI provides tools and resources to assist with the college recruiting process. We expressly do not guarantee:
- That you will receive a scholarship, athletic offer, or roster spot
- Responses from any specific coach, program, or institution
- Admission to any college or university
- Email delivery to any specific recipient
- The accuracy of AI-generated content or coach research data
- Any specific outcome from using our services
Success in college recruiting depends on many factors beyond our control, including athletic ability, academic performance, coach decisions, roster needs, and institutional policies. Athly AI is a tool to support your efforts, not a guarantee of results.
13. Email Communications & Tracking
When you send emails through the Platform, you acknowledge and agree that:
- You are solely responsible for the content and legality of all emails sent
- The Platform may track email delivery status, opens, and clicks to provide engagement analytics
- Tracking pixels and links are included in outgoing emails to measure engagement
- You will comply with CAN-SPAM (US), GDPR (EU), and any applicable local equivalents
- Tracking accuracy is not guaranteed. Certain email clients — including Apple Mail (Mail Privacy Protection) and Microsoft Outlook (images blocked) — may pre-fetch or suppress tracking pixels, causing opens to be over-reported or under-reported. Reply tracking is not subject to this limitation and reflects actual responses received.
When you send an email through the Platform, the recipient is informed in the email footer that engagement is tracked, with a one-click unsubscribe link, in compliance with CAN-SPAM and GDPR Art. 13 transparency requirements.
14. Intellectual Property
The Platform, including its design, user interface, features, content, algorithms, AI models, coach database, educational materials, and underlying code, is owned by Athly AI and protected by applicable intellectual property laws. You may not copy, modify, distribute, sell, or create derivative works from our intellectual property without prior written permission.
Non-Affiliation. Athly AI is not affiliated with, endorsed by, or sponsored by the NCAA, NAIA, NJCAA, or any college, university, or athletic conference. All third-party trademarks remain the property of their respective owners and are used solely to describe the institutions our users may target.
15. Third-Party Services
Our Platform integrates with the following third-party services:
Each service is governed by its own terms and privacy policies. We are not responsible for third-party practices.
16. Disclaimer of Warranties
The Platform is provided “as is” and “as available” without warranties of any kind, either express or implied. We disclaim all warranties, including merchantability, fitness for a particular purpose, non-infringement, and accuracy of AI-generated content.
We do not warrant that the Platform will be uninterrupted, error-free, secure, or free from viruses or other harmful components.
17. Limitation of Liability
To the maximum extent permitted by law, Athly AI shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, use, goodwill, or other intangible losses.
Our total aggregate liability shall not exceed the greater of (a) the total amount you paid us in the 12 months preceding the claim, or (b) one hundred euros (€100).
18. Indemnification
You agree to indemnify, defend, and hold harmless Athly AI, its affiliates, officers, directors, employees, and service providers from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) your use of the Platform; (b) your content or communications sent; (c) your violation of these Terms; or (d) your violation of any third-party rights.
19. Your Data Rights
Under GDPR and applicable data protection laws, you have the following rights regarding your personal data. You can exercise these rights at any time through our Privacy Center:
Right of Access
Request a copy of all personal data we hold about you (Art. 15)
Right to Rectification
Correct inaccurate or incomplete data (Art. 16)
Right to Erasure
Delete your account and all associated data via Settings (Art. 17)
Right to Portability
Download your data in machine-readable JSON format (Art. 20)
Right to Restrict
Limit how we process your data (Art. 18)
Right to Object
Object to processing based on legitimate interest (Art. 21)
20. Termination
19.1 By You
You may delete your account at any time from Settings → Delete Account or by contacting hello@athlyai.com. Deletion permanently removes your account data, connected-mailbox credentials, and uploaded files, except records we are legally required to retain (billing and tax), as described in our Privacy Policy. You can also download your data before deleting your account.
19.2 By Us
We may suspend or terminate your account if you violate these Terms, engage in abusive behavior, or for any other reason at our reasonable discretion. We will provide notice when possible.
19.3 Effect of Termination
Upon termination, your right to use the Platform ceases immediately. Sections that by their nature should survive (including Liability, Indemnification, and Governing Law) will survive.
21. Dispute Resolution
Before initiating any formal proceedings, you must first contact us at hello@athlyai.com and give us 30 days to resolve the dispute informally. Please describe the nature of the dispute, your desired resolution, and relevant account details. We will respond within 10 business days.
If informal resolution fails, either party may pursue formal legal proceedings as provided in §21. Nothing in this section limits your right to seek emergency injunctive or other equitable relief from a court of competent jurisdiction.
22. Governing Law & Jurisdiction
These Terms are governed by applicable European Union law. Disputes that cannot be resolved informally (see §21) may be brought before the competent courts, without prejudice to any mandatory consumer protection rights in your country of residence, including your right to bring proceedings where you live.
For users in the United States: To the extent permitted by applicable law, you agree to submit any claim or dispute arising from your use of the Platform to binding arbitration under the rules of the American Arbitration Association (AAA), conducted in English. Class action waiver: you may only bring individual claims, not class or representative actions. This arbitration clause does not apply to small claims court actions or claims for injunctive relief. Notwithstanding the above, either party may seek emergency relief from any court of competent jurisdiction.
Athly AI is operated by a single Italian sole trader (see §24). There is no other Athly AI entity in any other jurisdiction, and no other entity's terms apply to you.
23. Changes to Terms
We may modify these Terms at any time. If we make material changes, we will provide at least 15 days' notice via email or a prominent notice on the Platform. Continued use after the effective date constitutes acceptance. If you do not agree, you must stop using the Platform.
24. Severability
If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
25. Contact Us
Seller / Data Controller / Service Provider: AthlyAI (Lorenzo Peluso), athlyai.com. Contact: hello@athlyai.com (terms), privacy@athlyai.com (privacy/DSAR), hello@athlyai.com (support).
Consumer dispute resolution. The European Commission's Online Dispute Resolution platform was shut down on 20 July 2025 under Regulation (EU) 2024/3228 and is no longer available. EU/EEA consumers may instead approach a certified alternative dispute resolution (ADR) body, or the European Consumer Centre (ECC-Net) for cross-border purchases. See our Refund & Withdrawal Policy for details.
For questions about these Terms, contact us at:
© Athly AI. All rights reserved. These Terms of Service are publicly available at athlyai.com/terms and may be updated periodically.